* Spearheaded the launch of a restaurant proof of concept in Mexico, navigating complex paperwork and permit requirements, paving the way for a successful expansion into the USA market.
* Secured significant media coverage for the new restaurant in Mexico, with a distinguished newspaper featuring the establishment, further increasing brand visibility and attracting a broader audience.
* Led a website redesign initiative for our flight bag business, incorporating wholesale account options to enhance customer experience and expand market reach.
Southwest Strategies – Account Executive (Bilingual)
* Contributed to the development of communication strategies for transportation, government, private sector, and other industries, ensuring effective messaging and outreach.
* Collaborated with the graphics team to create engaging collateral materials that supported communication efforts.
* Actively participated in on-the-ground communication campaigns, demonstrating a hands-on approach to engaging with target audiences.
* Assisted project managers by conducting critical research, providing valuable insights for informed decision-making.
* Coordinated social media efforts for the agency, ensuring consistent and impactful online presence.
* Managed the coordination and dissemination of internal morning news briefs, keeping the team informed and updated.