Southwest Strategies

Bilingual Account Executive 2019-2020

San Diego, USA

• Developed and executed communication strategies for a diverse client base, including major transportation and government projects (Sandag, PG&E, WasteManagement, etc). 
• Coordinated crisis communication logistics and staffing for PG&E wildfire help centers, ensuring rapid response during statewide emergency operations.
• Directed content strategy through the production of client collateral materials, collaborating with the graphics team to ensure brand consistency and messaging accuracy (email templates, letters, factsheets, newsletters, etc).
• Managed critical client communications, including attending client meetings and facilitating communication with external stakeholders.
• Curated and distributed daily internal news briefs, keeping the entire agency informed on critical industry trends and client-related news.
• Executed bilingual, on-the-ground public outreach campaigns and proofread Spanish copy to build community support for key client initiatives.
• Conducted targeted research to support client strategies, gathering insights and synthesizing findings for internal reports.