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Deshr Bangladeshi Kitchen
Co-Founder 2021-2025
Tijuana/Rosarito, MX
Founding & Operations: Spearheaded the successful launch and subsequent relocation of a Bangladeshi fast-casual restaurant in the Tijuana/Rosarito area. Co-created and fine-tuned menu based on market demand, profitability analysis, and operational optimization.
Marketing & PR: Designed and managed all marketing collateral and social media accounts using InShot and ran Facebook Ads, driving video view counts from zero to 511,492 across all channels.
Business Development: Secured all required operating permits in two separate municipalities (Tijuana and Rosarito), managed vendor relationships, and established profitable partnerships with UberEats and DidiFood.
